IOV – Internal organization and responsibility
Local and cross-border crises and scandals often lead to huge attention and media interest for the agri-food industry. Usually, there is no time for preparation in these situations for all those affected and in charge. Whether a company or a value chain can successfully overcome a crisis or not depends primarily on how well those responsible are prepared for a crisis or exceptional situation that may occur and how well they react to it in the first minutes or hours of a crisis.. Typical triggers of crises can be natural catastrophes, animal diseases, mistakes in management or criminal action and attacks. It is therefore of high importance to be prepared for such emergencies in advance in order to be able to react prudently and correctly in crisis situations.
Course participants acquire competences in dealing correctly with authorities and media. Through project work techniques of effective crisis communication will be practiced. Topics such as evaluation of risks, setting up crisis action plans, strategies of communication in case of a crisis, product recalls, legal issues in crisis management and learning effects from crises are taught by using examples from practice.
Participants should have practical and professional experience with quality and risk management systems in agri-food enterprises.
Training providers from the public and private sector who impart knowledge to managers in companies, organizations and associations in the agri-food sector – who want to trained as future coordinators in crisis teams and task forces – as well as employees in authorities and public administration.
Requirements by EQA module standard
1st block (8 hours / 2x 4 hours)
Trigger of crises
- Responsibilities in crisis management in the event of natural disasters
- Responsibilities in crisis management in the event of outbreaks and spread of animal diseases and zoonoses
- Responsibilities in crisis management in case of undetected internal management errors
- Responsibilities in crisis management in case of criminal action
2nd block (8 hours / 2x 4 hours)
Systematic handling of crisis situations
- Organization and risk evaluation
- Case studies of setting up a crisis action plan
- Case studies of developing a crisis communication strategy (internal, external)
- Planning, execution and post processing of recalls
3rd block (8 hours / 2x 4 hours)
Post processing – learning from crises
- Changes in standards and norms after crisis situations
- Project work about learning effects from crises in the past years
- Presentation and discussion of the project results
- Social media in situations of crisis and catastrophe and support for crisis management