EQAsce has spoken to Johan Zandbergen from ChainPoint, our partner in “GeTie”, an EIP.NRW-project. We asked Johan to tell us about the latest developments at ChainPoint.
EQAsce: From the very beginning, ChainPoint’s platform has always helped organisations to get an overall view of the whole value chain and of supply chains. What has changed in that overall view of supply chains over the last five years?
Zandbergen: Transparency is a topic of increasing importance. This holds true for a lot of value chains we already work with. Expectations and requirements of both customers and legislators are changing, and enterprises are required to do increasingly more in terms of responsibility with their supply chains. Additionally, supply chain actors are exhibiting an increasing willingness to share information today.
EQAsce: There are many initiatives requiring more product transparency, concerning issues like the environment/sustainability/fairness. How important are digital solutions for future products – key term: “Supply-chain-law in Germany”? What are the big challenges?
Zandbergen: Such initiatives and legislation requiring enterprises to take more responsibility in their supply chains are not unique to Germany. Switzerland, the Netherlands, and many other European countries share similar initiatives and legislation as well. The main topics are Human Rights and protection of the environment. Without the development of intelligent solutions for linking information across suppliers, putting these topics into practice will become difficult. One main challenge of supply chains is the large number of the participating stakeholders. Reaching greater transparency is only possible if we manage to benefit every single stakeholder, or if we reorganize supply chains. From a technical point of view, the topic of extreme configurability of IT-solutions is central. In the past years, we have focused on aspects such as combining different traceability models, and monitoring systems. This is the only way that supply chain solutions can improve efficiency, scalability, and trust.
EQAsce: ChainPoint cooperates with EQAsce in the EIP.NRW-project, “Joint effort for more animal welfare” (GeTie): Here, transparency plays an important role regarding animal welfare/animal health/sustainability. As a business model, the central platform shall be based around a cooperative – what opportunities do you see in this particular form of business model?
J. Zandbergen: In our experience, farmers around the world are showing readiness for innovation and transparency. The key aspect is that farmers, as entrepreneurs, benefit from a higher level of animal welfare. Cooperatives enable farmers to bring together their interests and to realize new offerings.